Fabletics Takes the Activewear World by Storm

Kate Hudson’s activewear brand Fabletics has quickly risen to the top of it’s field. Featuring eye-catching designs and affordable prices, Fabletics is certainly standing out from the rest and giving big name competitors like Amazon a run for their money.


Fabletics has found success by encouraging a technique called “reverse showrooming.” Showrooming itself is when customers view or try on a product in a store, then buy it online at a later time, perhaps for a cheaper price. Reverse showrooming is just the opposite— customers will view products online to help them make decisions about which products to buy in a brick and mortar store. This has helped the Fabletics brand because it allows customers to enter a store already in the mindset of making a purchase, and this can encourage them to buy more because they were already entering the store with the intent of purchasing.


This also means that when customers shop online and in store, the clothes they like are added to their membership profile. This means that in the future, online suggestions are based on things the customer has already showed interest in. This works in favor of both the customer and the brand, as it allows customers to find things that are perfect for them and it makes them more likely to purchase those items.


Hudson herself is very proud of the brand. The “athleisure” style clothes are actually something she wears in her everyday life, and many consumers are reassured by the idea of a celebrity figure endorsing a product they actually use. The idea that the average woman can wear the same activewear as Kate Hudson makes them more likely to buy the product, especially when they see photos of Hudson herself actually using the products in her life. Consumers are always more willing to give a new product a try if they know that the celebrity endorsing that product actually uses it.


Hudson has been heavily involved in the brand from the very beginning, and has been able to mold the brand into something she is proud of and happy to represent. Her involvement as well as the business model itself are two of the many reasons that Fabletics has quickly emerged as one of the most influential activewear brands.

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Kate Hudson and The Success of Fabletics

E-commerce is a popular way of doing business today. All types of pop up stores show up everywhere and so few of them survive after a couple of years. Amazon controls about 20% of the E-Commerce market but that is no match for Fabletics. Fabletics specializes in athleisure wear. Athleisure wear is a strongly growing trend and many companies are hopping on the bandwagon. But Kate Hudson had another vision. She didn’t want her prices to match the competitors. She didn’t want to cater to just one individual’s style or shape. She wanted to create quality products at prices consumers can afford.


The company has been holding strong for almost four years now. And during their four year span, the company’s revenue has reached $250 million annually. And their sales have increased 43% in the year 2016. This is a great feat in a world surrounded by athletic brands that are on the market right now. Fabletics operates their business by using a subscription service. This subscription service is what allows the company to have insight on what each consumer wants and what their lifestyle is like. By taking the data given, the company can personalize each individual’s experience offering them exactly what they are looking for.


Whether they purchase items from a physical store or purchase it online makes no difference to Fabletics. If a consumer tries something on in the store, it automatically goes to their online shopping cart. So if they don’t wish to purchase it right then, they can purchase it online at a later date. Fabletics keeps up with the trends of their consumers and they take the data given to keep all items in the physical store on point with the demands, as well as keep the online virtual store on point too.


Kate Hudson offers advice to all upcoming businesses. She speaks of five tips that will make the company successful. The five tips are marketing opportunities, stay hands on, take risk and believe in yourself, thrive on inspiration, and rely on the data. What she means by these tips is to look at the market niche as a whole and when an opportunity arises, act on it. Businesses also need to rely on data so they know what is working from week to week. And no company can survive without the inspiration behind the product. And businesses need to continue to stay hands on. This keeps the business in the loop on what is going on with each of their products.

Doe Deere of Lime Crime Cosmetics

Doe Deere of Lime Crime Cosmetics

Doe Deere is a Russian, American based founder and CEO of Lime Crime Cosmetics who currently lives in Los Angeles, California. At age 17, she migrated to New York to pursue her childhood dream of becoming a musician.

Her love for paintings, colors, and drawings was manifested since she was a little child. She used to apply make-ups on her outfits to display her desire for a great appearance. These were the main features that inspired her to create Lime Crime.

When she was nine years old, she used to paint her face dark and mysterious while with other kids at rest parties to be in synch with her attires. This would mean a colorful realm that kept her dreams alive and led to the creation of Lime Crime as a cosmetics company in 2008.

The brand Lime Crime came out of her much loved the colour that she wanted to develop lipsticks, nail polishes and eye shadows to revamp her body appearances. It was during the 2004 DIY fashion show that she demonstrated and advertised it on eBay and listed it as “Lime Crime” and the label became a sensation and adopted the title.

Doe Deere’s achievement was inspired by Kimberly Gordon, the founder of Wildfox. An in-depth look at the two firms appears to provide merchandise to the same type of clients. Equally, both firms were inaugurated in 2007 and 2008 period.

According to Doe, businesspersons should believe in themselves in anything they undertake. Starting small and working hard, with time they will attain the best in their areas of interest. Serving at an insurance group aged 20; she learned to have the courage to pursue her passion.

Lime Crime is here to last. Client contentment and service provision are Doe Deere’s primary objectives.

The firm has embraced technology in its day to day operations. Lime Crime uses social media as a marketing tool to reach client and offer them instant responses, fast search results, and engaging customer involvement.

By not taking serious consideration to negative criticism about her firm has turned her as the primary topic of discussion among entrepreneurs. Through media and technology, she only focuses on customer contentment making her fashion immortal.

To Doe Deere of Lime Crime, fashion is everything in the world of beauty fabrications in various spheres.

Follow Doe Deere on Twitter.

Rare business case- Kate Hudson’s Fabletics competes with Amazon in online fashion market

Lately, Amazon directs 20 % of the online fashion market. Kate Hudson’s Fabletics is one of a kind because, despite such a percentage, it has managed to grow its 250 million dollar business for the past three years. Fabletics is selling activewear at a high rate, thanks to the subscription mechanic that it uses to market and sell its products.


Kate Hudson’s Fabletics thrives through strict principles that promote perfect customer service, hence satisfaction. The principles are simple; everyone wants an aspirational brand, one that pushes them a bit. It also has to come with convenience and membership. This powerful combination speaks volumes about the success story behind Kate Hudson’s Fabletics.


Price and quality define high-value products and services. However, the current e-commerce trend is taking a whole new wave, which implies that quality and price are not enough metrics to define competitiveness and business success. Rather, customer service and experience, brand identification, fashionable designs and other gamification features have to be in the picture. They have become important measures of success in today’s customer satisfaction trend.


Fabletics uses a special strategy like that of Warby Parker and Apple. It is all about positioning. This strategy, which calls for fashion membership is really paying off. Thus far, Fabletics has 16 physical stores strategically located in Florida, Hawaii, California and Illinois. It plans to open a new physical store to cater for the increasing demand for its brands.


We all want to know the secret behind this great success, right. Fabletics General Manager, Gregg Throgmartin narrates that establishing a contemporary edition of high-value brands right from the start is all it takes to realize high-profit margins. The membership model used at Fabletics allows the company to give personalized attention to every customer.


It also serves as a platform to beat competitor prices because it enables them to sell at half the competitor prices. Their focus is to make customers happy before even knowing them and their market needs. It all lies in good customer relationships and less on the value of the brands.


The stocks are a result of a careful follow-up on customer trends, social media reviews, and comments, preferences so that brands do not lie idle in stock. This explains why Fabletics has been selling all through. The operations director concluded that a combination of global fashions and online preference user data had been the cornerstone of customer satisfaction.

Fabletics Establishes Itself Through Reverse Showrooming Strategy

Fabletics was established in the year 2013 by three founders. The founders of the company are Kate Hudson, Don Ressler, and Adam Goldenberg. Fabletics has grown to become a key player in the women’s accessories and sportswear industries. The company offers a line of products known as the athleisure brand. Early in 2015, Fabletics released a new line of clothing known as FL2. It was a line of men’s activewear clothing. The clothing line was advertised and advanced by Kate Hudson’s brother, Oliver Hudson.


Fabletics went on to open another brick and mortar stores in the year 2015. The company opened physical stores to meet the demand of customers that prefer offline shopping. The company has since opened sixteen stores in different parts of the United States. It plans to open additional stores in the next five years. Apart from opening new stores, Fabletics has been expanding its clothing nice. The firm recently announced that it would include swimsuits and dresses to the line of activewear. All of the clothing made by the company are affordable because of the membership business strategy.


As a leading designer in the activewear and sportswear industry, Fabletics has offered customers a chance to exercise in fashion. The company has made it possible for customers to access items at highly discounted prices. Fabletics takes in information about client lifestyle and fashion tastes. The company then develops products that meet customer expectation. Kate Hudson has led the product to innovative developments and success. Despite the pressure and scrutiny she faces in the public eye, she maintained a commitment level to her brand. Fabletics has achieved incredible success in the past three years of operation.


Kate Hudson believes in her product. She also believes in diversity and inclusion of products. Fabletics has grown to pay attention to the changing technology. The company entered the sportswear niche when no other company was producing activewear clothing. Fabletics has achieved significant success because it is the leading retailer in its niche. Fabletics clothing is made in all sizes and for everyone. That is why the product has earned the name an all-inclusive design. Anyone that visits the site is guaranteed to find a clothing item that fits them. One can also have a customized clothing upon request.


Fabletics has risen to huge steps of success because it focuses on a reverse showrooming business strategy. Kate Hudson’s membership and subscription model enabled the firm to build the business plan. The growing activewear movement in the strategy is usually associated with offering affordable products. Fabletics has created a line of clothing that is inspirational. Customers today buy from products that seek to inspire, motivate or improve their lives. The powerful combination has pushed successful to become the successful company it is today.


In the previous years, a brand needed to focus on quality and price to succeed. However, with the changing technology, success is more of value given to customers. The value comes in the form of brand recognition, customer expectation, and customer satisfaction. Fabletics has focused on this business strategy and succeed in the e-commerce market.