The world today has become a very competitive place and companies aiming to survive this kind of competition have had to evolve and more innovative in order to sustain themselves. Digital marketing plays a very important role in helping these companies to reach out to their clients from across the world so as to remain profitable and relevant. To them, digital marketing offers a vast opportunity to reach out to the billions of potential customers who spend their time online. As a result of other companies using the same platform of digital marketing to reach out to clients, the media used in digital marketing has had to evolve very fast as each company tries to outdo the other. In regards to this, boundaries have been pushed with the aim of providing such customers with the best experience yet. For more details visit Adweek.
In line with this evolution of digital marketing strategies things such as customized adverts, visually captivating videos, and GPS market targeting products have been developed. These are all creative innovations that help grab the attention of potential customers to such companies. The adaptation on various traditional modes of advertising as the use of promotional models, funny and unusual signage has contributed immensely to this innovative spirit in digital marketing.
Outdoor type of advertising usually known as guerilla-advertising has been the lead contributor to such innovation being witnessed in the digital arena. Various tactics previously used to also catch clients’ attention through staged events have had great success when used in digital advertising platforms. Check out Fast Company for more info.
Lori Senecal has been on the forefront in advocating for such innovative spirit in digital marketing and has been very pivotal in its evolution to what it is today. In her quest to attain all this she has immensely taken advantage of social media platforms, new technologies, coders and advertising professionals to attain the utmost effects of digital marketing as the Global CEO of Crispin Porter and Bogusky(CP+B). You can visit Crunchbase to know more.
She was appointed to this position in the year 2015 and since then, through her vast knowledge and skills in digital marketing enabled the company to experience tremendous success. Lori Senecal had previously worked as the Chief Executive of KBS a company related to CP+B.
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