JHSG Participações S.A. is an enterprise that is greatly acknowledged for its success in the high-end real estate development sector. The company has established several top-notch buildings in Brazil and other parts of the world. Its proficiency is in the development of luxurious residential and commercial buildings, shopping malls, hotels, and international airports. JHSG has been in the real estate business since 1972 and has attained success due to its ability to discover new opportunities in different markets. All the buildings that the firm has constructed are based on innovation, sustainability, and quality. The company has expanded its operations for the past three decades that it has been in business, and it has offices in Manaus, Sao Paulo, and Salvador. It has also opened branches in Uruguay (Punta del Este) and the United States (New York and Miami). Bovespa recognized JHSG’s excellent performance and named it as a corporate governance leader.
The president and CEO of JHSG is José AuriemoNeto. As the head of the company, he has led it in the construction of several high end residential and commercial buildings in various Brazilian cities. The company has been striving to fulfill the needs of different brands in hotels business, office buildings, and public development. Neto has enabled the firm to develop an unparalleled retail and shopping portfolio. The shopping malls that JHSG has constructed include Bela Vista (Salvador), Ponta Negra (Manaus), and Cidade Jardim (Sao Paulo). The economy of Sao Paulo is currently rising at a fast rate, and therefore, the company is striving to build more houses to address the growing needs.
The real estate company joined the retail business in 2009 under the leadership of Auriemo Neto. He assisted the firm in making business deals with luxury brands such as Hermes, Jimmy Choo, and Pucci. All these companies established stores at Cidade Jardim. Jose also played a significant role in the opening of the first RED Valentino branch in Brazil.
Nedo attended the prestigious Fundação Armando Álvares Penteado (FAAP) University where he completed his undergraduate studies. He has been an employee of JHSF since 1993 and facilitated its growth. Neto was in charge of the building of a parking lot control enterprise in 1997 and the Shopping Santa Cruz in 1998.
The world today has become a very competitive place and companies aiming to survive this kind of competition have had to evolve and more innovative in order to sustain themselves. Digital marketing plays a very important role in helping these companies to reach out to their clients from across the world so as to remain profitable and relevant. To them, digital marketing offers a vast opportunity to reach out to the billions of potential customers who spend their time online. As a result of other companies using the same platform of digital marketing to reach out to clients, the media used in digital marketing has had to evolve very fast as each company tries to outdo the other. In regards to this, boundaries have been pushed with the aim of providing such customers with the best experience yet. For more details visit Adweek.
In line with this evolution of digital marketing strategies things such as customized adverts, visually captivating videos, and GPS market targeting products have been developed. These are all creative innovations that help grab the attention of potential customers to such companies. The adaptation on various traditional modes of advertising as the use of promotional models, funny and unusual signage has contributed immensely to this innovative spirit in digital marketing.
Outdoor type of advertising usually known as guerilla-advertising has been the lead contributor to such innovation being witnessed in the digital arena. Various tactics previously used to also catch clients’ attention through staged events have had great success when used in digital advertising platforms. Check out Fast Company for more info.
Lori Senecal has been on the forefront in advocating for such innovative spirit in digital marketing and has been very pivotal in its evolution to what it is today. In her quest to attain all this she has immensely taken advantage of social media platforms, new technologies, coders and advertising professionals to attain the utmost effects of digital marketing as the Global CEO of Crispin Porter and Bogusky(CP+B). You can visit Crunchbase to know more.
She was appointed to this position in the year 2015 and since then, through her vast knowledge and skills in digital marketing enabled the company to experience tremendous success. Lori Senecal had previously worked as the Chief Executive of KBS a company related to CP+B.
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