Waiākea water and Pump Aid have paired up to help those without access to clean and sanitary water in Malawi. The leading cause of death in children under the age of 5 in Malawi is dirty water and poor sanitation. This is the 2nd leading cause of death in adults from Malawi. As of 2014, it was noted that 650 million people worldwide lacked clean drinking water. To put this into size perspective, that is 2 times the size of the United States. As of 2014, 2.3 billion people worldwide did not have access to proper sanitation. Sub-Saharan Africa countries including Malawi make up 37% of those who live without clean water and sanitation. Americans use just under 700 liters of water daily, those living in Malawi use only 15-20 liters of water daily. These astounding facts are what inspired the pairing of Waiākea water and Pump Aid. Team members work with community leaders to find the most sustainable spot to build the water pump. Community volunteers help build the pump with the supplies provided by Waiākea water and Pump Aid. This provides the community volunteers with the knowledge they need to help build more pumps and maintain the existing ones that will bring much needed clean water to their communities. Over 4234 pumps have been delivered to Malawi; these pumps currently provide water to 487,600 people on a daily basis. The impact of these pumps has already been seen by the increased number of children who attend schools and less illnesses and malnutrition.
Waiākea water was founded in 2012 with the main goal of contributing to and promoting conservation. Mauna Loa volcano produces Waiākea water through snow melt that is filtered through porous volcanic rock. It is naturally filled with minerals that make it a natural electrolyte and naturally alkaline. Waiākea water is bottled in packaging that is certified Carbon Neutral. Waiākea water also contributes to regional reforestation projects. They believe that you need to treat the earth well and continually give back to better it.
Kate Hudson’s activewear brand Fabletics has quickly risen to the top of it’s field. Featuring eye-catching designs and affordable prices, Fabletics is certainly standing out from the rest and giving big name competitors like Amazon a run for their money.
Fabletics has found success by encouraging a technique called “reverse showrooming.” Showrooming itself is when customers view or try on a product in a store, then buy it online at a later time, perhaps for a cheaper price. Reverse showrooming is just the opposite— customers will view products online to help them make decisions about which products to buy in a brick and mortar store. This has helped the Fabletics brand because it allows customers to enter a store already in the mindset of making a purchase, and this can encourage them to buy more because they were already entering the store with the intent of purchasing.
This also means that when customers shop online and in store, the clothes they like are added to their membership profile. This means that in the future, online suggestions are based on things the customer has already showed interest in. This works in favor of both the customer and the brand, as it allows customers to find things that are perfect for them and it makes them more likely to purchase those items.
Hudson herself is very proud of the brand. The “athleisure” style clothes are actually something she wears in her everyday life, and many consumers are reassured by the idea of a celebrity figure endorsing a product they actually use. The idea that the average woman can wear the same activewear as Kate Hudson makes them more likely to buy the product, especially when they see photos of Hudson herself actually using the products in her life. Consumers are always more willing to give a new product a try if they know that the celebrity endorsing that product actually uses it.
Hudson has been heavily involved in the brand from the very beginning, and has been able to mold the brand into something she is proud of and happy to represent. Her involvement as well as the business model itself are two of the many reasons that Fabletics has quickly emerged as one of the most influential activewear brands.